Roblox: Shares Drop Sharply on Mixed March Key Metrics

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Securities In This Article
Roblox Corp Ordinary Shares - Class A
(RBLX)

In its March 2023 key metric release, Roblox RBLX announced that daily active users, or DAUs, increased 26% year over year to 66.2 million, bookings grew 25%-29% on a constant currency basis, and bookings per daily active user changed by a range of negative 1% to 3% after adjusting for the strong dollar. Roblox shares were down about 12% in early trading on April 17 as we believe that the market overreacted to the user base slightly declining sequentially from 67.3 million DAUs in February. The long-term picture for the firm remains impressive as Roblox had only 23.6 million DAUs in the first quarter of 2020. We are maintaining our $65 fair value estimate.

The continued growth in engagement, up 21% to 4.7 billion hours in March, remains impressive as engagement for all of the first quarter of 2020 was only 4.9 billion hours. This level of engagement implies each user was on the Roblox platform for 71 hours in March, or over two hours and 20 minutes per day. The level of engagement demonstrates that Roblox’s promotion of games with longer engagement appears to be paying off and should improve retention of players as they age.

While the key metrics help provide an interim picture of how the firm is doing, the lack of monthly data around the age of the user base, regional metrics, and other data points make the interim picture less useful as Roblox expands. Management apparently agrees with our viewpoint, as this release will be the last one from Roblox.

The author or authors do not own shares in any securities mentioned in this article. Find out about Morningstar’s editorial policies.

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Neil Macker, CFA

Senior Equity Analyst
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Neil Macker, CFA, is a senior equity analyst for Morningstar Research Services LLC, a wholly owned subsidiary of Morningstar, Inc. He covers media/entertainment and video game publishers.

Before joining Morningstar in 2014, Macker was a senior equity research associate for FBR & Co., where he covered the telecommunications services sector. Previously, he was an associate equity analyst for R.W. Baird and completed the summer associate rotational program at UBS Investment Bank. Before attending business school, Macker held analytical roles at Corporate Executive Board and Nextel.

Macker holds a bachelor’s degree from Carleton College, where he graduated cum laude, and a master’s degree in business administration from The Wharton School of the University of Pennsylvania. He also holds the Chartered Financial Analyst® designation.

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