Geely Automobile is one of China’s largest automakers, selling about 1.7 million cars in 2023. Unlike state-owned automakers, which often team up with foreign brands to produce vehicles, Geely is dedicated to developing mass-market homegrown cars.
Based in Hangzhou, Zhejiang province, Geely Automobile Holdings manufactures and sells passenger vehicles and automotive parts. Geely is the largest local brand manufacturer and the third largest passenger vehicle brand in terms of sales volume in China. The firm formed a joint venture with Volvo in 2016 to build cars under the Lynk & Co brand. The brand targets a young audience with sales and marketing approaches closely resembling those of modern lifestyle brands. Including Lynk & Co, Geely sold about 1.7 million cars in 2023. The domestic market accounts for more than 80% of Geely’s revenue, with the rest coming from other parts of the world.