Marcus Theatres' stock rises as Beyoncé concert film set for release

By James Rogers

Major concert films are in the spotlight, boosted by high-profile tours from Beyoncé and Taylor Swift

Marcus Corp.'s stock (MCS) rose 0.9% Monday after Marcus Theatres announced that it will show the concert film of Beyoncé's "Renaissance World Tour."

Starting Dec. 1, "Renaissance: A Film by Beyoncé," will show on Thursdays, Fridays, Saturdays, and Sundays, the company said, with special early screenings on Nov. 30, at Marcus Theatres and Movie Tavern screens across 17 states. Marcus Corp.'s stock is up 8.7% in 2023.

Related: Makers of Beyoncé concert film reportedly in talks with AMC for theatrical run

On Saturday Variety reported that AMC Entertainment Holdings Inc. (AMC) is in advanced talks to distribute Beyoncé's concert film directly through its theaters.

Major concert films are in the spotlight, boosted by high-profile tours from Beyoncé and Taylor Swift, whose "Taylor Swift The Eras Tour" film hits theaters Oct. 13. AMC recently announced that the film had shattered the company's record for single-day advance ticket sales, with $26 million in ticket revenue sold on Aug. 31. AMC rival Cinemark Holdings Inc. (CNK) is offering Private Swiftie Parties, where fans can hire a private auditorium to watch "Taylor Swift The Eras Tour."

Related: Cinemark launces Private Swiftie Parties to watch Taylor Swift's New Eras concert film

AMC's stock rose 4.3% Monday, compared with the S&P 500 Index's SPX decline of 0.1%. Cinemark's stock rose 1.3% Monday.

-James Rogers

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10-02-23 1011ET

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