Phillips 66 Aims to Expand Footprint Through Brand Licensing Program — OPIS

Phillips 66 said it plans to use its brand licensing offering to expand its Phillips 66, Conoco and 76 retail fuel brands to new regions in the Upper Midwest and Northeastern U.S.

There are now more than 1,400 sites in the company's brand licensing network, Phillips said Thursday.

The company will provide brand licensing to marketers in states such as Connecticut, Delaware, Kentucky, Maryland, Massachusetts, Maine, Michigan, Minnesota, New Hampshire, Ohio, Pennsylvania, Rhode Island, Vermont, West Virginia and Wisconsin.

Ryan Ebright, manager of branded sales for Phillips 66, said the expansion will "usher in an era of growth and opportunity" for the company's branded network.

Licensees access image programs, flexible supply options, the Fuel Forward Mobile App and other marketing programs for the recognized brands.

There are 7,500 sites branded Phillips 66, 76 or Conoco across the U.S., Puerto Rico, Mexico and Guam.

This content was created by Oil Price Information Service, which is operated by Dow Jones & Co. OPIS is run independently from Dow Jones Newswires and The Wall Street Journal.

-- Reporting by Donna Harris, dharris@opisnet.com; Editing by Jeff Barber, jbarber@opisnet.com

(END) Dow Jones Newswires

September 19, 2024 19:01 ET (23:01 GMT)

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