Pvolve Leads Functional Fitness Category with Consecutive Years of Record Growth

Pvolve Leads Functional Fitness Category with Consecutive Years of Record Growth

225% YoY Revenue Increase Fueled by Franchise Deals and Clinical Studies

Pvolve, the fast-growing functional fitness brand expanding across the U.S. and Canada, is on track for a second consecutive year of record growth, with a 225% revenue increase over the last year. Pvolve’s success is driven by significant franchise deals, new clinical studies, continued partnership with renowned actress Jennifer Aniston, industry awards, and rising public awareness of the benefits of functional fitness.

Pvolve’s franchise business has grown steadily over the past year, awarding 50 franchise licenses and developing 40+ locations in North America. With 15 locations now operational—eight of which opened in the last eight months, including major markets like Atlanta and San Diego—Pvolve plans to launch five more by year-end in areas like the San Francisco Bay Area, Boulder, and Palm Beach Gardens. The company anticipates 300% franchise studio location growth YoY by the close of 2024.

“Single and multi-unit health and wellness business owners are showing a growing interest in Pvolve’s franchise opportunity. They are not only eager to diversify their investments in the category but are also truly passionate about the method and mission,” said Stacey Heald, Chief Operating Officer of Franchise Development at Pvolve. “They’re drawn to Pvolve’s omnichannel business model, internal support structure, and clinically backed workout method, all of which are key factors that bolster our confidence in the brand’s long-term sustained growth.”

Beyond its impressive franchise studio expansion, Pvolve has developed a comprehensive omnichannel ecosystem, offering members a diverse fitness experience wherever they are, featuring 1,400 classes on-demand, over 40 live classes per week through their interactive two-way Live Virtual Studio, and 44+ specialized workout series targeting areas like the lower back, pelvic floor, and menopause.

The efficacy of Pvolve’s proprietary method continues to gain recognition in 2024, as supported by two clinical studies. In January, Pvolve and the University of Exeter’s Healthy Aging Study found that the Pvolve Method effectively improves strength, flexibility, energy, and quality of life for women over 40. With the Healthy Aging Study, Pvolve demonstrates its commitment to advancing women's health science and research, addressing a population often overlooked and underscoring the company's dedication to fostering healthier, more vibrant lives for women everywhere. Additionally, a Lower Back Pain Study with the University of Minnesota revealed that 12 weeks of the Pvolve “Back Strengthening Series” is clinically proven to significantly reduce lower back pain by 80%. Globally, lower back pain impacts more than 600 million people and is the leading cause of disability, showing the tremendous positive impact Pvolve can have on people's lives.

Pvolve's strategic partnership with Jennifer Aniston has also significantly driven its growth. After joining the brand in 2023 and calling the method a “game-changer,” Aniston helped propel Pvolve to a 650% increase in branded searches and a 40% boost in social media followers following the June 2023 launch. Most recently, Pvolve has partnered with high-profile brands, including Vuori, Erewhon, Sakara, HigherDose, LolaVie, Natural Cycles, and more.

Additionally, Pvolve’s female leadership team has been a standout factor in the brand’s development this year, with Founder Rachel Katzman being honored in Entrepreneur Magazine’s “2024 Entreprenista 100,” and President Julie Cartwright being named a “2024 Athletech Power Player,” and a “Chief New Era of Leadership” 2024 recipient.

“The remarkable growth of Pvolve is a true reflection of the power behind our unique workout approach. By combining functional fitness with our specialized resistance equipment, we deliver results beyond just toning—our method promotes overall wellness, building strong, mobile bodies that support long-term health,” said Julie Cartwright, President of Pvolve. “Today’s consumers are looking for more than just an effective workout; they want a fitness solution that they can rely on for the long haul. That’s exactly what Pvolve offers, and we have the clinical evidence to back it up.”

For more information on Pvolve, its method, and franchising opportunities, please visit https://www.pvolve.com/.

About Pvolve

Pvolve is a workout method that pairs low-impact, functional movement with resistance equipment to build strong, mobile bodies, so members can live younger, longer. After being introduced to functional fitness in 2017, founder Rachel Katzman was determined to help others experience an approach that respects the body's holistic needs while making you look and feel great. The Pvolve Method is supported by a Clinical Advisory Board of doctors, as well as highly credentialed trainers, to offer effective workouts that help you break a sweat, not your body. In June 2023, world-renowned actress, producer, and director, Jennifer Aniston, officially partnered with Pvolve after falling in love with the method as a member. Through its hybrid fitness model, Pvolve can be experienced through a streaming membership that offers over 1,400 on-demand classes, a two-way, live virtual studio, and targeted series, all available via the web and mobile apps. Additionally, Pvolve has physical studio locations in New York, Chicago, Los Angeles, and franchises across the US and Canada, with more than 40 locations in development. For more information, please visit https://www.pvolve.com/, https://pvolvefranchise.com/.

*The 12-week clinical trial conducted by the University of Exeter and Pvolve included 72 women ages 40-60 years old, comparing 4 Pvolve workouts per week of 30-55 minutes in length to standard physical activity guidelines of 150 minutes per week.

Alexis McDowel, VP Communications at Pvolve
amcdowel@pvolve.com
press@pvolve.com

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