The State We’re In

Using the acronym T.R.E.N.D.S. – representing six trend pillars that will shape how we will live, work and connect in the coming year – Bronwyn identifies new, game-changing trends and tracks the ripple effects from last year. For the past three years it feels like we’ve been trapped in this state of limbo: from a global pandemic to extreme weather, to not one, but two wars spreading geopolitical uncertainty. Adding insult to injury, Generative AI has been unleashed reinforcing this hallucinatory state. The past three years have required endurance but South Africans have practically written the handbook on resilience. But acclimatisation is equally dangerous. It’s time to seek new perspectives.