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Readers of Morningstar magazine are decision-makers who have looked to Morningstar for investing ideas and insights since its first publication over a decade ago. Every issue is an opportunity to reach a financial advisor or an institutional investor ready to take action and each issue features a Spotlight section covering the latest investing trends.

Morningstar Magazine Readex Research

The results of our readership survey, carried out by Readex Research, found that Morningstar magazine was seen to have the most credible, in-depth, and relevant investment analysis.


Morningstar Magazine Readex Survey Results


Source: Readex Survey.

Morningstar Magazine Demographics


Type of Investment Professional


Assets Under Management (%)

Perspectives From Advisor Survey

Morningstar Magazine is one of the most comprehensive and valuable magazines I receive. It is packed with a wealth of information—nearly every article is worth reading. I spend more time reading Morningstar Magazine than I do any other publication.


Morningstar Magazine is a very valued resource. I read it cover to cover and often use its recommendations.


Source: Morningstar Advisor Survey—Advisors who read Morningstar Magazine.

Morningstar Magazine Print Ad Units

About the Magazine

Morningstar magazine is published four times a year. 59% of subscribers have been in the financial services industry for 21+ years, hold multiple designations, recommend a broad spectrum of products, and manage an average of $410 million in clients assets.

Our readers are an engaged group of highly intelligent decision-makers, actively looking to our publication for investment ideas and insights. Our award-winning editorial content, design, and investment analysis put Morningstar magazine at the top of its class.

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Source: Morningstar Advisor Survey.


Morningstar Magazine 2025 Editorial Calendar

Spotlight topics are subject to change based on availability of research.

Q1 2025

Ad Close: December 2, 2024
Materials Due: December 9, 2024
Mail Date: February 12, 2025

Q2 2025

Ad Close: March 3, 2025
Materials Due: March 24, 2025
Mail Date: May 13, 2025

Q3 2025

Ad Close: June 2, 2025
Materials Due: June 23, 2025
Mail Date: August 18, 2025

Q4 2025

Ad Close: September 1, 2025
Materials Due: September 22, 2025
Mail Date: November 14, 2025

When Will Public and Private Equity Markets Finally Converge?

The investment world has been abuzz for years with plans for mixing public and private assets in single vehicles that the masses can buy. Private assets, fund companies say, have been out of everyday investors’ grasp for too long, and they are eager to extend their hand. But new Morningstar research highlights the challenges faced by public funds when dealing with the private equity market. Collectively, mutual funds would have been better off allocating their private stakes to public markets over the last 10 years, our research shows. Further, the holdings are extremely illiquid because of structural features of the venture capital market. As we will explain in this issue, the findings suggest a challenging path forward for funds that plan to primarily invest directly in private company equities.

Balancing Dragons and Tigers: Recalibrating Emerging Markets Strategies

India's ascendant role in emerging markets indexes stands in stark contrast to China's moderated growth trajectory, presenting both challenges and opportunities for investors. In this issue, we will unpack the risk/reward prospects across emerging markets, look at the macroeconomic undercurrents that influence these markets, and dive into how emerging-markets managers are navigating these evolving and dynamic markets amidst global uncertainties.

Why Bother with Small Caps in a World of Large Caps?

Small-cap stocks have badly underperformed their large-cap counterparts in recent years. As mega-cap stocks grab headlines and hit fresh highs, small caps are increasingly relegated to the periphery and contradict the investing proverb: Higher risk = higher return. As one of Eugene Fama and Kenneth French’s original three investment factors, small companies should offer investors reliable outperformance thanks to heightened risk. This proved true in their extensive backtests, but as time passed since, it became clear that small-cap stocks were not the panacea some hoped they would be. In this issue, we’ll examine the reasons this has occurred and discuss whether now is the time to jump in.

Steering Clear of Bond Market Mayhem

It’s been a rocky few years for the fixed-income market. In this issue, we provide perspective on when and where it’s worth taking bond market risk—and when it’s not. From bond-fund blowups to opportunities that, in retrospect, were hiding in plain sight, we’ll help investors make better decisions with the bond portion of their portfolios.