Sainsbury (J) PLC

SBRY: XLON (GBR)

Morningstar Rating for Stocks	Fair Value	Economic Moat	Capital Allocation
	GBX 727.00	Bnrlt	Gygnwts

Sainsbury's Momentum Is Thanks to Enhanced Value Perception

Verushka Shetty ,

Oct 1, 2024

Business Strategy and Outlook

While Sainsbury’s has historically distinguished itself from its peers with a higher-quality (premium-priced) food offering, it has been underperforming its peers due to a lack of focus and responsiveness to an increasingly value-oriented UK consumer base and a below-average value perception. Recent investments in lower prices have reverted trends with the grocer now in a solid position in the very competitive UK grocery market.

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