Booking Holdings Inc

BKNG: XNAS (USA)
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Morningstar Rating for Stocks Fair Value Economic Moat Capital Allocation
$3,426.00JzpsmPgxvbgfmj

Booking's Network Remains Stout as Europe Demand Sees Some Moderation

Business Strategy and Outlook

While a strained consumer presents potential risk to Booking's near-term travel demand, we see the company exhibiting solid financial health and a stout network advantage. We expect Booking's global online travel agency leadership position to increase over the next decade, driven by a healthy position in the Asia-Pacific, continued leadership in Europe, and an expanding presence in vacation rentals, restaurant bookings, experiences, flights, and payments, all of which are backed by leading marketing and technology scale.

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