McDonald's Corp
MCD: XNYS (USA)
Morningstar Rating for Stocks | Fair Value | Economic Moat | Capital Allocation |
---|---|---|---|
$534.00 | Dqmb | Dypnjzt |
McDonald's Set to Increase Investment in Value Positioning as Consumer Spending Slows
Business Strategy and Outlook
McDonald's' strategy emphasizes its competitive strengths through a "MCD" framework: relevant marketing, core menu development, and the four Ds: digital, drive-thru, delivery, and development.