oOh media Ltd

OML: XASX (AUS)

Morningstar Rating for Stocks	Fair Value	Economic Moat	Capital Allocation
	A$6.22	Vyfb	Tcqnccl

OOh media: Unfairly Suffering From Stench of Negative Advertising Sentiment

Brian Han

Jun 24, 2024

Since the recent high of AUD 1.78 in early May 2024, shares in oOh media have fallen 19%. This has even lagged the domestic media pariahs, with Nine Entertainment shares down 5% and Seven West Media down 10% over the same period. Judging returns over short and arbitrarily chosen periods is hazardous. However, it appears the wretched sentiment in traditional advertising (for example, metropolitan free-to-air advertising is down by a midteens percentage in 2024 to date, after a 14% decline in 2023) is spreading to oOh media.

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