Amadeus: Books a Win With Accor to Run Its Central Reservation System

Narrow-moat companies Amadeus and Accor announced a partnership on June 5, where the former will be implementing its Central Reservation System, or CRS, into the latter. We see this as a clear positive for Amadeus and negative for narrow-moat peer Sabre. Initially, Accor announced a CRS partnership with Sabre in January 2020, which was shelved when the pandemic hit. We believe Accor’s decision to now choose Amadeus speaks to the IT solutions provider having more proof-of-concept after successful CRS implementations with wide-moat companies InterContinental and Marriott. Still, Sabre itself has won marque CRS partnerships with narrow-moat hoteliers Wyndham and Hyatt, showcasing that its IT solutions offering also has validity in the market.