Booking Holdings Inc
BKNG: XNAS (USA)
Morningstar Rating for Stocks | Fair Value | Economic Moat | Capital Allocation |
---|---|---|---|
$7,669.00 | Bflzs | Lsmrnzkps |
We See Booking's Network Effect Strengthening Amid Near-Term Economic Growth and Currency Concerns
Business Strategy and Outlook
While COVID-19, inflation, and currency concerns continue to be overhangs on Booking's near-term travel demand, we see the company exhibiting solid financial health. Further, we expect Booking's global online travel agency leadership position to increase over the next decade, driven by a healthy position in Asia-Pacific, continued leadership in Europe, and an expanding presence in vacation rentals, restaurant bookings, experiences, flights, and payments, all of which are backed by leading marketing and technology scale.