5 min read
Lessons on Adaptability and Client-Focused Solutions
Gain insights from a leader in finance about the many roles an advisor must embrace in the evolving financial landscape to be a top resource for clients.
In an ever-evolving global business landscape, the key to success lies in adaptability, client-centric solutions, and continuous learning. In an insightful interview with Mike Gitlin, CEO of Capital Group, he shed light on his experiences, growth, and the evolution of Capital Group. Gitlin's insights serve as a valuable guidepost for industry professionals, underlining the benefits of staying open-minded, nurturing client relationships, and prioritizing personal and professional development.
Gitlin emphasized his strong belief in the nurturance of client relationships and continuous learning throughout one's career. He articulated the paradigm shift from a product-oriented approach to a service-oriented one. In doing so, Gitlin reiterated that the core of any successful business lies in understanding, meeting, and exceeding client expectations.
You can listen to this and other episodes of the Big Picture in Practice podcast by Morningstar on all major streaming platforms. You can keep up with the latest episodes by subscribing to our Big Picture in Practice Newsletter.
Apple Podcasts | Spotify | Amazon Music | Pandora
Aligning Client Needs with Advisory Capabilities in Today’s Industry
Gitlin shared his thoughts on some of the successful strategies deployed by advisors and pointed out areas where they might be straying from the path. He emphasized that the role of a financial advisor is not merely about selecting stocks and bonds, but about providing comprehensive financial guidance encompassing retirement, tax, and generational wealth transfer. He warned that "when a financial advisor doesn't think of their practice as a small business... they can go off course.
Reflecting on his findings from a survey of 1,500 financial advisors, Gitlin revealed a fascinating insight: advisors who devote more time to managing their clients and less time to managing portfolios tend to be more successful. This may appear counterintuitive in a trade that seems to revolve around investment outcomes. However, Gitlin believes there are a plethora of ways to generate these results today, unlike two or three decades ago. The growing importance of models in today's financial landscape is a testament to this evolution.
What distinguishes successful advisors? According to Gitlin, they view themselves as lifetime financial coaches for their clients, focusing not only on the primary contact, but on the entire family.
Gitlin's perspective on adaptability resonates strongly throughout the discussion. He warned of the risks of becoming "too close-minded and not open enough to what's going on in the rest of the world." He stresses the need to remain attuned to international trends and events, preventing businesses from falling into myopia.
Endorsing the principle of continuous learning, Gitlin recommended "Unreasonable Hospitality" by Will Guidara as a valuable read. This recommendation further underscores his belief that learning should not be confined to one's industry. He encouraged professionals to seek insights and wisdom from a diverse range of sources. As he concludes, "The circular nature of learning forms a significant part of growth in this industry and beyond."
The Evolution of Capital Group and Partnership with KKR
Gitlin emphasized the significant shifts happening across the financial advising landscape. He provided distinct insights on financial advisors' conduct, the collaboration between Capital Group and KKR, and his views on the industry's future.
Financial advisors, according to Gitlin, have a delicate balance to maintain. "The ones who get it right, view themselves as a lifetime financial coach for their clients," Gitlin states. However, he points out the risk of losing sight of clients' broader needs when advisors delve deeply into stock and bond picking, deviating from the more holistic role clients require.
Gitlin further explains that successful financial advisors are those who see their practice as a small business. He emphasizes, "It's getting too close-minded and not open enough to what's going on in the rest of the world," cautioning against the myopia commonly observed in the financial industry. Instead, he advocates for a broader perspective that remains attuned to global trends and events.
In discussing the recent partnership between Capital Group and KKR, Gitlin provides insight into his strategy of making alternative investments more accessible and liquid. This move, he believes, will serve the company's vision of being a 'partner of choice' to clients by offering more diversified investment solutions.
Gitlin acknowledges the evolution within the company and the financial industry at large. "The days of product selling are over, and the days of solutions-providing are here," he proclaims, emphasizing the importance of a holistic and adaptable approach to portfolio construction. This aligns with his prediction that active ETF models will be widely adopted by financial advisors in the coming years.
Looking forward, Gitlin sees the role of the advisor as an integral part of the family, not just the primary client contact. He believes that Capital Group’s vision, coupled with its partnership with KKR, will bring diversified value to the market and help advisors provide holistic solutions to their clients across multiple asset classes and geographies.
Is There Success in Capital Group and KKR’s Future?
Gitlin shared his positive outlook on a new partnership with KKR. He believes that the key to their success lies in their shared commitment to providing superior solutions to their clients. Gitlin noted, "Instead of giving our clients a subpar solution to keep the economics for ourselves, we'll pay the economics away and give a hybrid solution that's better for the end client."
Gitlin's confidence in this partnership does not spring from unfounded optimism but rather from hard-earned proof points. He referred to the progress of Capital Group with Exchange Traded Funds (ETFs) in just two and a half years. With rigorous research and a focus on protecting intellectual capital, Gitlin's team has successfully launched fully transparent ETFs that stands out in the market. "And in two and a half years, we have 40 billion of assets. We're number five in terms of assets for active ETF managers. We've had 10% of the share of flows year to date," he proudly stated.
Gitlin first and foremost emphasized the team's ability to disrupt the market quietly, proving their capacity for rapid scaling whenever they venture into a new segment. He offered the reassuring insight that by moving systematically and stealthily, the team has managed to build impressive portfolios without causing unnecessary market disruptions.
According to Gitlin, the partnership with KKR will provide major benefits, including access to hybrid solutions for advisors, enhanced advisor education, and an effective alts platform. He suggests that this platform can serve as a reliable portfolio diversifier within the continuum of equity and credit, without having to overly promote it. Gitlin believes that the combination of shared principles, proven proof points, and the potential benefits of the partnership predicts a successful collaboration ahead.
The Future Shows...
As per Mike Gitlin's expert assessment, peering into the future of the asset management industry can be quite enlightening. There are several key trends shaping this space, with the concept of size and scale being of particular importance in the current climate.
Gitlin further lays emphasis on the escalating costs that seem to be a global trend. The cost of everything, from the acquisition of top talent, operational activities, adoption of advanced technology, and so forth, has surged drastically. This phenomenon necessitates the need for an organization to have robust strategies in place to manage these rising costs without compromising the quality of their services.
Despite the challenges and uncertainties that come bundled with the future, Gitlin remains optimistic. Speaking about his company's financial status, he shares, "As a private company, we stand on solid financial ground. With a steady cash flow and absence of any long-term debt, we are more than capable of weathering any economic storms.
It is this financial stability that allows us to invest in our future and continue to innovate, ensuring our place in the future of the asset management industry.”
Key Takeaway: Do More and Be More for Your Clients
Mike Gitlin delivers key insights on the importance of a client-centric approach, the significance of staying attuned to global happenings, and the value of continuous learning. A unifying thread throughout the conversation is the emphasis on adaptability – whether in servicing clients, introducing investment alternatives, or staying abreast of the world. His insights remind us to keep learning, stay open-minded, and place client relationships at the heart of our businesses.