Procter & Gamble Earnings: Price, Productivity Juice Profits, but Headwinds Remain

Sales and margins rise, but P&G stock looks overvalued.

Procter & Gamble headquarters in downtown Cincinnati.
Securities In This Article
Procter & Gamble Co
(PG)

Procter & Gamble Stock at a Glance

  • Current Morningstar Fair Value Estimate: $126.00
  • Stock Star Rating: 2 Stars
  • Uncertainty Rating: Low
  • Economic Moat Rating: Wide

Procter & Gamble Earnings Update

Up to this point, gross margin expansion has proven elusive across the consumer products arena for more than a year, but wide-moat Procter & Gamble PG bucked the trend in its fiscal third quarter with an increase of 150 basis points (to 48.2%) while also boasting 7% growth in organic sales (as a 10% price bump was partially offset by a modest 3% shortfall in volumes). Management alluded to moderating freight costs, but inflationary headwinds persist (serving as a 270-basis-point drag to the gross margin).

We attribute the gross margin gain to P&G’s initiatives to raise prices (a 470-basis-point benefit) and unearth inefficiencies (a 210-basis-point benefit). And we don’t expect the firm will back down from these efforts, as it has expressed an openness to hike prices if conditions warrant while pursuing more productivity savings (centered on reducing overhead, lowering material costs from product design and formulation efficiencies, and increasing manufacturing and marketing efficiency).

Beyond aiding its profit profile, we think these efforts should ensure the firm is able to direct sufficient resources toward its brands. We view such spending as particularly pragmatic to thwart material trade down in the categories in which it plays against a tough economic backdrop. This underpins our forecast for P&G to allocate 13% of sales to research, development, and marketing annually.

With just three months left in its fiscal year, management ticked up its fiscal 2023 sales growth guidance to around 1% (from a 1% decline to flat) but held the line on its aims for flat to 4% EPS growth. Even though we don’t anticipate materially altering our near- or long-term forecasts based on the print, our $126 fair value estimate is likely to increase by $1-$2 on account of time value. P&G stock isn’t a bargain, though, trading 25% above our intrinsic valuation. However, if the stock retreats on macro or global concerns, we’d look to buy.

The author or authors do not own shares in any securities mentioned in this article. Find out about Morningstar’s editorial policies.

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About the Author

Erin Lash, CFA

Sector Director
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Erin Lash, CFA, is a sector director, AM Consumer, for Morningstar*. In addition to leading the sector team, she covers packaged food and household and personal care companies. Beyond managing a team of nine analysts and associates covering an array of consumer firms, Lash also conducts fundamental analysis of 13 multi-billion-dollar market capitalization firms in the packaged food and household and personal care space.

Before joining Morningstar in 2006, Lash spent four years as an investment analyst covering retail, transportation, and technology firms for State Farm Insurance. In this capacity, Lash analyzed financial statements, business strategy, and fundamentals of owned companies and potential investments, presenting her recommendations based on this analysis to State Farm portfolio managers for ownership consideration.

Lash holds a bachelor’s degree in finance from Bradley University’s Foster College of Business. She also holds a master’s degree in business administration, with concentrations in accounting and finance, from the University of Chicago Booth School of Business. Lash has completed the Chartered Financial Analyst® designation. She ranked second in the food and tobacco industry in The Wall Street Journal’s annual “Best on the Street” analysts survey in 2013, the last year the survey was conducted.

* Morningstar Research Services LLC (“Morningstar”) is a wholly owned subsidiary of Morningstar, Inc

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