CEO Exit Weighs on Mattel

We think the resignation has more to do with the business that Margo Georgiadis inherited, rather than the business worsening beyond expectations.

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Mattel Inc
(MAT)

Narrow-moat

In her absence, Ynon Kriez will be taking over as both CEO and Chairman of the board in April. Kriez previously led Market Studios, a global digital media and content network company that was acquired by Disney. His background also contains experience with Endemol Group, an independent television production company, and Fox Kids Europe. We think this deep network of digital and content connections will keep Mattel on its trajectory to building its power brands into connected 360 degree play experiences globally. Our thesis has been that top line opportunity for the toy companies stems from rising international penetration and content driven demand, arenas in which Kriez can help Mattel accelerate its exposure.

We don’t plan to alter our $21.50 fair value which includes first half 2018 sales declines of 4% and an operating margin of minus 12%, down 215 basis points from a 9% shortfall in 2017’s first half. We maintain our Standard stewardship rating, as both the board and the C-suite have been reconstituted to include industry suitable placements over the last year.

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About the Author

Jaime M. Katz, CFA

Senior Equity Analyst
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Jaime M. Katz, CFA, is a senior equity analyst for Morningstar Research Services LLC, a wholly owned subsidiary of Morningstar, Inc. She covers home improvement retailers and travel and leisure.

Before joining Morningstar in 2011, Katz was an associate for Credit Agricole Corporate and Investment Bank. She also worked in equity research for William Blair for three years and spent three years in asset management at Mesirow Financial.

Katz holds a bachelor’s degree in economics from the University of Wisconsin and a master’s degree in business administration from the University of Chicago Booth School of Business. She also holds the Chartered Financial Analyst® designation. She ranked first in the leisure goods and services industry in The Wall Street Journal’s annual “Best on the Street” analysts survey in 2013, the last year the survey was conducted.

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