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Loblaw On Track With Discount Store Opening Strategy

By Adriano Marchese

 

Canadian grocer Loblaw said that it has opened its sixteenth discount-branded location this year as part of the company's expansion and conversion strategy.

Loblaw said that so far in 2024 it has opened nine new stores and converted seven others, mostly focused on its hard-discount stores, Maxi and No Frills.

Canadian customers have seen the price of food surge over the past couple of years as inflation drove the cost of daily essentials higher.

Loblaw has been tapping into the trend of value-seeking among its shoppers, and in February launched its plan to open 40 new stores this year and convert dozens more.

 

Write to Adriano Marchese at adriano.marchese@wsj.com

 

(END) Dow Jones Newswires

June 19, 2024 07:22 ET (11:22 GMT)

Copyright (c) 2024 Dow Jones & Company, Inc.

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