Quality at a Low Cost

This ETF is a bargain for investors who want exposure to profitable companies with durable competitive advantages.

Securities In This Article
AQR Large Cap Multi-Style I
(QCELX)
3M Co
(MMM)
Invesco S&P 500® Quality ETF
(SPHQ)
Johnson & Johnson
(JNJ)
DFA US Core Equity 1 I
(DFEOX)

Good companies don't always make good investments, but they may offer attractive returns relative to the market over the long term when they are trading at reasonable valuations, as they are now. Investors can get low-cost exposure to quality stocks through

The fund's sector-relative approach improves comparability but can also cause it to own some names with lower absolute quality characteristics than it otherwise would. To mitigate unintended sector bets, the fund sets its sector weightings equal to the broad market-cap-weighted MSCI USA Index's when it reconstitutes twice a year. This adjustment can increase turnover and transaction costs, though turnover here has fallen well under the Morningstar Category average. Within each sector, the fund weights its holdings according to both the strength of their quality characteristics and their market capitalization. This skews the portfolio toward stocks with durable competitive advantages, such as

The types of stocks the fund owns have tended to hold up a little better than average during market downturns. Their competitive advantages help protect profits and should make them slightly less sensitive to the business cycle than less advantaged firms. For instance, during the bear market from late 2007 to early 2009, the fund's index cumulatively lost 47.0%, while the MSCI USA Index lost 54.7%. However, it will likely underperform during strong market rallies. The fund has not yet distinguished itself from its large-growth category peers during its short record. From its inception in July 2013 through June 2016, it outpaced its parent benchmark by 1.5 percentage points annualized, but it only beat the Russell 1000 Growth Index by 10 basis points.

Fundamental View Several research papers have found that stocks with higher profitability and other measures of quality have historically offered higher returns than their less-profitable and lower-quality counterparts. Cliff Asness and several other principals at AQR published one such paper, "Quality Minus Junk." They found that stocks with high and growing profitability, high payout rates, low market volatility, and low fundamental risk historically outperformed their less-advantaged counterparts.

It is tough to square quality stocks' attractive historical performance with their seemingly attractive characteristics and below-average risk profile. If these firms are so appealing, why would they be priced to offer market-beating returns? One possible explanation is that investors may not have fully appreciated the long-term sustainability of these firms' profits and undervalued them. However, that may not always be the case. Valuations matter, and quality stocks are not necessarily good investments at any price. Not surprisingly, the relationship between profitability and future stock returns is stronger after controlling for differences in valuations. Because this fund does not take valuations into account, it is important to check the valuations of its holdings before buying.

The types of quality stocks that the fund targets are unlikely to offer eye-popping returns, and they could lag the market for extended periods, particularly during strong market rallies. So they are probably not attractive to aggressive investors, which could help cause them to become undervalued. These stocks should reward patient investors with a better risk/reward profile than the broader market over the long term.

As a result of its return-on-equity selection criterion, the fund's holdings look significantly more profitable than the constituents of the broad MSCI USA Index on this metric and return on invested capital. In addition, most of the portfolio is invested in stocks with durable competitive advantages that should allow these attractive profits to persist. In fact, nearly 60% of the portfolio is invested in stocks with wide Morningstar Economic Moat Ratings, our assessment that a firm enjoys a very durable competitive advantage.

The fund's debt/capital selection criterion indirectly skews its portfolio toward profitable companies because more-profitable firms tend to depend less on debt. This metric also penalizes companies that generate high ROEs through debt financing. Targeting stocks with low per-share earnings-growth variability during the past five years tilts the portfolio toward consistent growth companies. It also penalizes stocks that erratically issue new shares to finance their growth.

The resulting portfolio is well diversified and includes around 125 stocks. Because the fund anchors its sector weightings to the MSCI USA Index, it has greater exposure to the financial-services, utilities, and energy sectors than the Russell 1000 Growth Index, and less exposure to technology and healthcare stocks.

Portfolio Construction The fund employs full replication to track the MSCI USA Sector Neutral Quality Index, which targets a subset of large- and mid-cap stocks from the MSCI USA Index. It screens for stocks with high ROE, low debt/capital, and low volatility of year-over-year per-share earnings growth during the past five years. MSCI assigns a sector relative composite quality score to each stock in the MSCI USA Index based on these three metrics. It then selects the top-scoring stocks within each sector and sets its sector weightings equal to those of the MSCI USA Index on each rebalancing date. Stocks with higher sector-relative quality scores and market capitalizations receive larger weightings in the index. However, the index adjusts these weightings to maintain sector neutrality. This adjustment may slightly reduce the portfolio's quality tilt and increase turnover. But the fund applies buffering rules to mitigate unnecessary turnover. MSCI reconstitutes the index twice a year in May and November. It currently covers about 30% of the assets in the MSCI USA Index.

Fees This fund's 0.15% expense ratio makes it a bargain. The expense ratio isn't much higher than the lowest-cost market-cap-weighted index funds. BlackRock engages in securities lending, which generates ancillary income that partially offsets the fund's expenses. Full replication should keep tracking error low.

Alternatives PowerShares S&P 500 Quality ETF SPHQ (0.29% expense ratio) is one of the closest alternatives. It targets stocks from the S&P 500 with high absolute ROE, low financial leverage, and low growth in net operating assets. Similar to QUAL, SPHQ weights its holdings according to both their market capitalization and the strength of their quality characteristics. However, this fund does not make any sector-relative adjustments or constrain its sector tilts. Prior to July 2010, SPHQ did not track a quality-oriented index.

Disclosure: Morningstar, Inc.'s Investment Management division licenses indexes to financial institutions as the tracking indexes for investable products, such as exchange-traded funds, sponsored by the financial institution. The license fee for such use is paid by the sponsoring financial institution based mainly on the total assets of the investable product. Please click here for a list of investable products that track or have tracked a Morningstar index. Neither Morningstar, Inc. nor its investment management division markets, sells, or makes any representations regarding the advisability of investing in any investable product that tracks a Morningstar index.

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About the Author

Alex Bryan

Director of Product Management, Equity Indexes
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Alex Bryan, CFA, is director of product management for equity indexes at Morningstar.

Before assuming his current role in 2016, Bryan spent four years as a manager analyst covering equity strategies. Previously, he was a project manager and senior data analyst in Morningstar's data department. He joined Morningstar in 2008 as an inside sales consultant for Morningstar Office.

Bryan holds a bachelor's degree in economics and finance from Washington University in St. Louis, where he graduated magna cum laude, and a master's degree in business administration, with high honors, from the University of Chicago Booth School of Business. He also holds the Chartered Financial Analyst® designation. In 2016, Bryan was named a Rising Star at the 23rd Annual Mutual Fund Industry Awards.

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