Alphabet Inc Class C

GOOG: XNAS (USA)

Morningstar Rating for Stocks	Fair Value	Economic Moat	Capital Allocation
	$336.00	Lyxh	Snfsmkshx

Alphabet: UK Regulators Home In on the Firm’s Ad-Tech Business

Malik Ahmed Khan

Sep 6, 2024

We are maintaining our $209 fair value estimate for wide-moat Alphabet after the Competition and Markets Authority, or CMA, the antitrust regulator in the UK, provisionally found that Google used anticompetitive practices in the ad-tech space. The allegations that the CMA has made against Google’s monopolistic behavior in the ad-tech space are quite similar to those made by the Federal Trade Commission in its ongoing ad-tech monopoly case against Google that also alleges the firm has engaged in monopolistic behavior in the ad-tech market.

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