Qantas: Frequent Flyer Revamped, but Immaterial to Valuation

The long-awaited revamp to the Qantas Frequent Flyer loyalty program has been unveiled. In short, in the hope of retaining more customers over the longer term, loyalty now offers more value to consumers. A major bugbear for Qantas frequent flyers is the lack of seats available to book with points, and the poor value points offered on alternative fares. The revamp effectively allows customers to redeem points at a largely higher value on a broader range of flights.