Asana Inc Ordinary Shares - Class A

ASAN: XNYS (USA)

Morningstar Rating for Stocks	Fair Value	Economic Moat	Capital Allocation
	$97.00	Jmyf	Kwnstpdf

Asana: Launching Coverage With a $17.50 Fair Value Estimate and No-Moat Rating

Emma Williams

Dec 8, 2023

We launch coverage of Asana with a $17.50 fair value estimate and no-moat rating. Asana is a leading provider of collaborative work management, or CWM, SaaS solutions. The emerging niche within SaaS aims to improve the efficiency and productivity of project and process management by displacing widely deployed but suboptimal incumbent tools of email and spreadsheets. At current prices, Asana shares screen as fairly valued relative to our valuation.

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