Omnicom Group Inc
OMC: XNYS (USA)
Morningstar Rating for Stocks | Fair Value | Economic Moat | Capital Allocation |
---|---|---|---|
$962.00 | Mzrbx | Ntbpvgjv |
Omnicom Well Positioned to Continue to Benefit From Growth in Digital Advertising
Business Strategy and Outlook
Omnicom is the second-largest player (based on revenue) within the advertising industry. Compared with peers, the firm has attained that position less through acquisitions and more through organic growth. With well-recognized creative agencies and sub-holding companies such as BBDO and DDB, we expect Omnicom to maintain its market position, likely making more acquisitions to increase its focus on faster-growing emerging markets and the digital ad business.