Lowe's Judicious Investments Stand To Buoy Its Brand Cachet and Competitive Position

Lowe's is the second-largest home improvement retailer globally, set to capture around $90 billion in sales in 2023. With continued focus on retail fundamentals (merchandising excellence, operational efficiency, supply chain improvements, omnichannel shopping experience, and customer engagement), Lowe's has been able to better leverage costs while maintaining its low-cost position. The firm retains some of the cost savings and passes the rest on to its customers through everyday low prices. These competitive advantages support our wide economic moat rating.