Tactical Promotions Should Bolster Interest in Bath & Body Works' Products, Lifting Conversion

We believe Bath & Body Works has carved out a solid competitive edge in the sizable addressable markets it operates in. The company’s strong brand intangible asset is supported by its leadership position across the bath and shower and candle air freshener industries in recent years, which has been bolstered by BBW’s quick response to consumer trends. Quantitatively, the narrow moat is reinforced by a 59% average return on invested capital excluding goodwill that we expect the business to generate over the next decade, well ahead of our 8% weighted average cost of capital estimate.