The Kroger Co

KR: XNYS (USA)

Morningstar Rating for Stocks	Fair Value	Economic Moat	Capital Allocation
	$69.00	Wltr	Sgmqydlq

Kroger’s Omnichannel Evolution Should Leave It Well Positioned as the Grocery Sector Changes

Zain Akbari

Sep 15, 2022

Business Strategy and Outlook

Of the traditional grocers, we believe Kroger is uniquely positioned to defend its returns against a competitive onslaught that should intensify as Amazon, mass merchandisers, and hard discounters price aggressively to boost volume. Industry factors are diminishing its competitive standing, but we contend that Kroger still benefits from enduring intangible assets and cost advantages.

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