Japan Tobacco Inc

2914: XTKS (JPN)

Morningstar Rating for Stocks	Fair Value	Economic Moat	Capital Allocation
	¥‎2,229.00	Xmf	Zcjwmmm

RRP a Critical Battle To Turn Around JT’s Domestic Tobacco Business and Retain Competitive Edge

Jeanie Chen

May 23, 2022

Business Strategy and Outlook

Japan Tobacco, or JT, aims to achieve mid- to high-single-digit profit growth through global share gain, investment in reduced risk products, or RRPs, and positive pricing effects over the mid to long run. Regaining share at home by expanding its heated tobacco lineups while continually increasing its overseas presence through combustibles and RRPs will be key to attaining its target.

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