Component Shortages Limit Narrow-Moat Rational's Growth in 2022; Shares Are Fairly Valued

Rational’s granular strategy on where to compete combined with significant reinvestment into product development should allow the group to maintain its dominant market share of 50% and earn high returns on invested capital through superior product differentiation. Since incorporation in 1974, Rational has been entirely focused on professional kitchens and their core activity of cooking. Having pioneered the technology which combined hot air and steam for mass catering purposes, Rational has constantly been working on product upgrades to improve the cost savings versus traditional cooking appliances and existing models.