Morningstar

Autohome Inc ADR ATHM

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Stock XNYS Rating as of
$32.05 +1.40 (4.57%)
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As of Delayed Price Closed

Company Report

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China’s Leading Online Automobile Platform Autohome in Search of Next Growth Driver

Vincent Sun

Autohome is China’s largest automobile online media platform in terms of user traffic. The firm started providing media services in 2008 with a focus on new car content and building an active online forum to gain user traffic. According to QuestMobile, its mobile daily active users, or DAUs, reached 69.4 million in March 2024, demonstrating its leadership among automotive platforms.

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Price vs Fair Value

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ATHM is trading at a 478% premium.
Price
$32.05
Fair Value
$49.20
Uncertainty
High
1-Star Price
$75.91
5-Star Price
$72.87
Economic Moat
Yzfds
Capital Allocation
Vmrmcjs

Bulls Say, Bears Say

Bulls

Autohome’s leadership in user traffic would enable the company to maintain a stable growth outlook for the media services and lead generation segments.

Bears

Competition from other auto platforms and other online platforms such as short-video platforms would depress Autohome’s profitability as traffic acquisition cost increases.

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News

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Trading Information

Previous Close Price
$30.65
Day Range
$30.52–32.81
52-Week Range
$21.89–32.81
Bid/Ask
$31.50 / $32.90
Market Cap
$3.88 Bil
Volume/Avg
899,537 / 518,238

Key Statistics

Price/Earnings (Normalized)
13.29
Price/Sales
3.85
Dividend Yield (Trailing)
5.37%
Dividend Yield (Forward)
5.37%
Total Yield
7.77%

Company Profile

Founded in 2008 as a media content platform, Autohome is the leading online automobile platform in China, ranking first among automotive service platforms in terms of mobile daily active users, according to QuestMobile. Through its two websites, autohome.com.cn and che168.com, Autohome delivers comprehensive, independent and interactive content and tools to automobile consumers as well as a full suite of services to automakers and dealers. According to iResearch, the company was the largest online automotive advertising and lead generation service provider with 30% market share, in terms of media services and lead generation revenue, in China’s online auto platform media advertising market in 2019.
Sector
Communication Services
Industry
Internet Content & Information
Stock Style Box
Mid Value
Total Number of Employees
5,420
Website
https://ir.autohome.com.cn

Competitors

Valuation

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Metric
ATHM
BIDU
01024
Price/Earnings (Normalized)
 13.298.8712.20
Price/Book Value
 1.151.033.43
Price/Sales
 3.851.931.62
Price/Cash Flow
 11.917.507.54
Price/Earnings
ATHM
BIDU
01024

Financial Strength

Metric
ATHM
BIDU
01024
Quick Ratio
 5.712.021.20
Current Ratio
 5.842.321.23
Interest Coverage
 —6.19—
Quick Ratio
ATHM
BIDU
01024

Profitability

Metric
ATHM
BIDU
01024
Return on Assets (Normalized)
 7.08%5.18%15.65%
Return on Equity (Normalized)
 8.92%8.71%33.52%
Return on Invested Capital (Normalized)
 5.54%4.81%23.97%
Return on Assets
ATHM
BIDU
01024

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