McCormick Purchase Worth the Price?
Reckitt Benckiser's fast-growing, highly profitable food-brand mix may offset the deal's rich price tag.
Wide-moat
However, McCormick paid a full price--7.2 times estimated fiscal 2017 sales and 19.5 times EBITDA--which we think points to the likelihood that a bidding war emerged for these attractive assets; a slew of packaged food firms were rumored to be interested after RB placed these brands on the block this spring. While this is above the 14-19 times EBITDA we anticipated RB’s food fare would fetch, we recognize that the assets' high 20s operating margins far exceed the mid- to high teens levels that characterize the packaged food landscape (and McCormick), which we think supports an above-average valuation.
We intend to review our discounted cash flow assumptions but don’t foresee a material change to our $96 fair value estimate, with the benefit from the addition of this fast-growing, highly profitable mix offsetting the rich price tag. With the shares trending lower, we believe long-term investors may have an opportunity to build a presence in a high-quality packaged food operator with relatively attractive growth prospects at a discount.
Morningstar Premium Members gain exclusive access to our full analyst reports, including fair value estimates, bull and bear breakdowns, and risk analyses. Not a Premium Member? Get this and other reports immediately when you try Morningstar Premium free for 14 days.