Uncovering not just clients’ common financial goals, but also the drivers behind those goals, can help financial advisors understand their clients on a deeper level. This in turn can help advisors guide clients through changing circumstances and toward long-term financial success.
Goal Bridge
Goal-Based Investment Software for Financial Advisors
Connect goal-setting with investment plans and strengthen client relationships with Advisor Workstation’s goal planner.
See goal planning in action
Every client has financial goals. Goal planning in Advisors Workstation let's you have goals-based conversations with clients, then quickly connect those goals to an an easy-to-understand plan in a single tool, a single workflow, and a single conversation.
How It Works
Identify and prioritize goals
Demonstrate value using goal visualization to prioritize goals and evaluate necessary trade-offs, like long-term planning balanced with risk tolerance.
Determine risk profile for each goal
Access comprehensive risk assessments that consider both the client’s risk preference and the optimal timeline for goal achievement.
Deliver personalized investment strategies
Align the client’s target allocation to the best model, then customize the securities and weights as needed to optimize for each goal, whether that’s cash flow, estate planning, and more.
Create a goal-based plan in minutes
Get fast, actionable investment plans without hours of comprehensive data reconciliation and screening.
Model realistic scenarios to demonstrate impact
Leverage Morningstar data, research, and analysis to model comparative scenarios and make better investment decisions.
Move clients from plan to action
Help investors understand the link between today’s investments and meeting tomorrow’s goals with client-friendly and compliant reports.
Danielle Labotka
Behavioral Scientist
Samantha Lamas
Senior Behavioral Researcher
Ryan O. Murphy
Global Head of Behavioral Insights
Goals-based Investing
The Difference Between Surface Goals and Deeper Goals
Our findings suggest that the true power of a goals-based financial plan—the motivating factor for investors—has yet to be realized because people may be working toward the wrong goals.
How You Can Get It
Morningstar® Advisor Workstation
Goal planning is available through the Investment Planning experience of Advisor Workstation.
Morningstar Enterprise Components
Goal planning is also available as a web component, aligning to your needs and capabilities.