Factor Profile
A new lens to understand an equity portfolio’s exposure to key investment factors
See How Factor Investing Can Build a Better Portfolio
Join Morningstar researchers Tim Strauts and Ben Johnson as they reveal how investors can use Factor Profile to evaluate their equity investments.
Get to Know the Seven Investing Factors
These industry-standard investment factors are key drivers of risk and return.
Style
Describes value/growth orientation
Yield
Describes dividend and buyback yield
Momentum
Describes how much a stock’s price has risen recently
Quality
Describes profitability and financial leverage
Volatility
Describes variability of long-term returns
Liquidity
Describes trading frequency of a company
Size
Describes market cap
See Factor Profile in Action
Learn how to use Factor Profile to gain new insights into a fund’s investment process and to better anticipate investment outcomes.
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Where to Find Factor Profile
Factor Profile is available to individuals, advisors, and institutional investors.
![](https://images.contentstack.io/v3/assets/blt4eb669caa7dc65b2/blt4583f2dfea8b2f25/61970c2c8f35826b16d3b0ca/FP_direct_2x.png)
Morningstar DirectSM
Detailed data and visual available via grid/screener, Global Risk Model, and online fund/ETF reports
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Morningstar® OfficeSM & Advisor WorkstationSM
![](https://images.contentstack.io/v3/assets/blt4eb669caa7dc65b2/blt856bf9f8f5df80cf/61970c2c31da250d56c38689/FP_dotcom_2x_b.png)