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Japan NISA Landscape: Year-End 2024

The Japanese NISA investment market is expanding, with large inflows in equity funds.


A Nippon individual savings accounts (NISA) is a Japanese government tax-advantaged investment account meant to help residents save and invest. The expansion of Japan’s tax exemption limit and strong stock market returns have increased the amount of NISA purchases and exceeded the government’s expectations. In fact, our analysts expect the government’s target of 56 trillion yen could be achieved in the first quarter of 2025.



Our report analyzes the NISA investment landscape, comparing the latest fund flows into NISA and non-NISA accounts, purchase trends, investor behavior, and more.



Download the report to learn how recent NISA trends can improve your investing strategy.

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What's Inside:

  • Which mutual funds saw inflows and outflows in the previous quarter
  • Fund flows by asset class, category, and rating
  • Our analysts’ recommendations for those investing in NISA accounts

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