Despite Increasingly Competitive Landscape, Dentsply Sirona Remains a Formidable Competitor; $40 FVE

Dentsply Sirona is a leader in the dental market and has a large dental portfolio. Although the company had initially established itself as a leader in the market, the attractive economics and rising importance of cosmetic procedures has attracted a large number of competitors and has put the company on a defensive footing. Although a significant portion of Dentsply Sirona’s portfolio consists of consumables products, the company has historically been able to fall back on its strength in the specialty markets of endodontics, orthodontics, and implants, along with its expertise in CAD/CAM equipment. Most of its customers rely on the company to provide reliable products and training/support, which has provided some customer stickiness. However, the recent surge in competitors continues to pressure overall growth and operating margin.