Southwest Airlines Co

LUV: XNYS (USA)
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$37.00TwgpQpspfwcr

Southwest Airlines Is Adapting to Postpandemic Passenger Preferences

Business Strategy and Outlook

Southwest is the largest domestic carrier in the US by passenger volume. Southwest has stuck to its strategy of streamlining airline operations to maintain lower unit costs than its full service rivals, which it passes on to customers in the form of cheaper tickets and a low-frills experience.

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