Wide-Moat Lindt & Spruengli's Results Prove Consumers Are Still Unwilling to Forgo Small Indulgences

The substantial price premium that Lindt & Spruengli, or Lindt, commands over mainstream brands—estimated to be around 100% in the U.S. and the U.K., and around 25% in other large European markets—together with the company’s leading market share in key regions signals the presence of durable competitive advantages from brand intangible assets in the form of brand strength. This has led us to award Lindt a wide moat, supported by the company’s ability to maintain its premium positioning over the long term by pricing in line with inflation and peers, and its focus on a segment of the chocolate market that has experienced somewhat stable competition and is largely shielded from the threat of private label.