Despite Increasingly Competitive Landscape, Dentsply Sirona Remains a Formidable Competitor

Dentsply Sirona is a leading dental equipment and supply manufacturer with a large portfolio. The attractive economics and rising importance of cosmetic procedures has attracted a large number of competitors and has put the company on a defensive footing. A significant portion of Dentsply Sirona’s portfolio consists of consumables products with strength in the specialty markets of endodontics, orthodontics, and implants, along with its expertise in CAD/CAM equipment. Most of its customers rely on the company to provide reliable products and training/support, which has provided some customer stickiness. However, the recent surge in competitors continues to pressure overall growth and operating margin.