
Morningstar Data+Analytics
How Raymond James Demonstrates Risk Tolerance With Advisor Workstation
Skip Sussman’s process with clients starts with an understanding of risk tolerance and market volatility. He uses Advisor Workstation to demonstrate them in a distinct and easy-to-understand manner. The risk profiling feature is key because it allows clients to avoid getting too caught up in the numbers. The X-ray report allows him to present investment strategies with well-known Morningstar concepts like the Style Box.
Watch Skip’s success story below.