Pathways to Growth - Unlocking Growth: Prospecting for New Clients

Sponsored by Capital Group, home of American Funds Distributors, Inc.

One way to find new clients? Turbocharge your brand. This session will help you renew your focus on the way your brand aligns to client needs. Learn strategies that help you define your brand and stand out, including:

• Identifying your key differentiators.
  
• Articulating the “who, what and why” of your brand in a conversational tone.
  
• Creating a brand that demonstrates your value to clients.