Skip to Content
Morningstar

Booking Holdings Inc BKNG

Morningstar Rating
Unlock
Stock XNAS Rating as of
$3,788.13 +3.18 (0.08%)
View Full Chart
As of Cboe BZX Real-Time Price Open
Unlock our analysis with Morningstar Investor
Start Free Trial

Company Report

View Archive

Price vs Fair Value

View History
BKNG is trading within a range we consider fairly valued.
Price
$3,780.03
Fair Value
$6,997.00
Uncertainty
High
1-Star Price
$7,282.00
5-Star Price
$6,869.00
Economic Moat
Qljjws
Capital Allocation
Kvbxhlbcq

Bulls Say, Bears Say

Bulls

Emerging markets should see strong online travel booking growth over the next 10 years, given low penetration levels and increased online usage, and Booking is well positioned.

Bears

Google's continued emphasis on placing its paid ads and metasearch platform ahead of free organic search links could place marketing cost pressure on Booking Holdings.

Show More
Is it the right time to buy, sell, or hold?
Start a free trial of Morningstar Investor to unlock exclusive ratings and continuous analyst coverage to help you decide if BKNG is a good fit for your portfolio.
Get 7 Days Free

News

View All

Trading Information

Previous Close Price
$3,784.95
Day Range
$3,776.97–3,795.79
52-Week Range
$2,456.61–3,918.00
Bid/Ask
$3,786.04 / $3,800.00
Market Cap
$128.67 Bil
Volume/Avg
15,164 / 284,972

Key Statistics

Price/Earnings (Normalized)
25.84
Price/Sales
6.14
Dividend Yield (Trailing)
0.23%
Dividend Yield (Forward)
0.92%
Total Yield
8.09%

Company Profile

Booking is the world’s largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
Sector
Consumer Cyclical
Industry
Travel Services
Stock Style Box
Large Growth
Total Number of Employees
23,600
Website
https://www.bookingholdings.com

Competitors

Valuation

View More
Metric
BKNG
TRIP
ABNB
Price/Earnings (Normalized)
 25.8413.4731.59
Price/Book Value
 —3.0911.86
Price/Sales
 6.141.469.45
Price/Cash Flow
 21.7012.5828.79
Price/Earnings
BKNG
TRIP
ABNB

Financial Strength

Metric
BKNG
TRIP
ABNB
Quick Ratio
 1.201.641.40
Current Ratio
 1.281.691.44
Interest Coverage
 5.972.68—
Quick Ratio
BKNG
TRIP
ABNB

Profitability

Metric
BKNG
TRIP
ABNB
Return on Assets (Normalized)
 22.51%7.31%28.58%
Return on Equity (Normalized)
 —23.73%85.50%
Return on Invested Capital (Normalized)
 42.97%10.93%57.72%
Return on Assets
BKNG
TRIP
ABNB
See how this stock stacks up to its competitors with Morningstar Investor
Start Free Trial

Travel Services Industry Comparables

Screen in Investor
Ticker
Name
Morningstar Rating for Stocks
Capital Allocation
Economic Moat
Market Cap
ABNB
Airbnb Inc Ordinary Shares - Class AKblypskDyyycd$93.4 Bil
RCL
Royal Caribbean GroupTsfcyfxdXjqznb$36.5 Bil
TRPCF
Trip.com Group Ltd—Vdlnj$33.9 Bil
TCOM
Trip.com Group Ltd ADRPytfbnsjCjkhnhz$33.9 Bil
CCL
Carnival CorpHvrpbfzbSynfcvw$19.1 Bil
EXPE
Expedia Group IncNvtbhylnSqcdvk$14.9 Bil
VIK
Viking Holdings Ltd—Rzp$12.3 Bil
NCLH
Norwegian Cruise Line Holdings LtdVyfyfmtrLxsdhc$7.0 Bil
TRIP
Tripadvisor IncLjrpkkbbMtxz$2.6 Bil

Sponsor Center