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Morningstar.com offers financial tools and articles that aid affluent consumers in tracking their investments and making informed decisions.

   
Affluent Customers & Investors | Nielsen Netratings @ Plan - Summer 2009
Profile Point
Morningstar.com Online Index
Current Market Value of Portfolio: $500,000-$999,999 255
Current Market Value of Portfolio: $1,000,000+ 366
   
Securities Currently Owned - Money Market Funds (last 12 months) 208
Securities Currently Owned - Mutual Fund - Corporate Bond (last 12 months) 303
Securities Currently Owned - Mutual Fund - Foreign Stock Managed (last 12 months) 372
Securities Currently Owned - Mutual Fund - Stock Index (last 12 months) 327
Securities Currently Owned - Mutual Fund - Stock Managed (last 12 months) 358
Securities Currently Owned - Self Directed IRA (last 12 months) 262
   
Shopped Online for Money Market Funds (last 30 days) 486
Shopped Online for Money Market Funds - Bond (last 30 days) 823
Shopped Online for Mutual Funds - Stock (last 30 days) 598
Shopped Online for Stocks (last 30 days) 462
   
Any Online Investment Shopping (last 30 days) 432
   
Online Paid Subscription to General/Business/Financial News 680
   
Event Ticket Purchases - Basketball NBA game (last 6 months) 177
Event Ticket Purchases - Museum (last 6 months) 215
   
Purchased Books on Tape Online (last 30 days) 230
   
Any Business & Finance Magazine Readership (last 30 days) 376
   
Magazine Readership - Arthur Frommer's Budget Travel (last 30 days) 227
Magazine Readership - Cigar Aficionado (last 30 days) 237
Magazine Readership - Golf Digest (last 30 days) 210
Magazine Readership - Golf Magazine (last 30 days) 236
Magazine Readership - Wine Spectator (last 30 days) 290
   
Vacation Packages - Light Online Spending (last 6 months) 295
   
International Vacation - Italy/Greece/Turkey (last 2 years) 153
International Vacation - Netherlands/Belgium (last 2 years) 238
International Vacation - Spain/Portugal (last 2 years) 248