Standard Advertising Units Home Page Intro Ad Rich media Text Link Co-Reg E-Newsletter Dedicated Email Video  

Morningstar.com's dedicated e-mail program allows you to deliver your full-length e-mail directly to people who have said they want to hear about your products and services like yours.
 
Specifications      
 
Text e-mail   E-mail delivery begins at 11a.m. and 1p.m. on the scheduled date.
Wednesday and Friday delivery.
Morningstar needs content seven days prior to mail date.

The advertiser will see test samples of all versions of the e-mail campaign for approval prior to the mail date.

E-mail is sent via Multipart—HTML/Text combination. The recipient’s browser settings determine which version is served.

All dedicated e-mails include a text version for those who are unable to view HTML.
Tracking    
Deliverability:   We retry bounce-back e-mails every hour for 24 hours.
Delivery count available 48 hours after mailing
Click Tracking:   Initial read available 48 hours after mail date.
Available two weeks after mail date.
Text Version E-mail Character/Paragraph Format    
Line Spacing:   Use carriage (hard) returns at the end of each line.
Use blank lines to separate paragraphs.
Font Type:   Monospaced font—Courier (not Courier New)
Font Size:   10 pt (one uniform font size for entire document)
Footnotes:   Use only standard typwriter keyboard letters, numbers, and symbols.
Tab/Indentations:   Avoid tabs/indentations whenever possible. If required, use spaces instead of tabs, knowing that they might not line up.
Tables:   Avoid use of tables.
URL Formatting:   Please make sure the http:// is included. The URL cannot wrap to a second line. AOL URL formatting automatically done via Morningstar.com e-mail process.
Symbols:   Monospaced font—Courier (not Courier New)
One font size, 10pt
Use only standard typewriter keyboard letters, numbers, and symbols
Use a number (1,2,...) or an asterisk (*)
Avoid high ASCII characters (see below)
    (R)
(C)
(SM)
(TM)
”
’		   Registration Mark
Copyright
Service mark
Trademark
Quotes
Apostrophes
HTML E-mail Format   E-mail is sent via Multipart—HTML/Text combination. The recipient’s browser settings determine which version is served.

All dedicated e-mails include a text version for those who are unable to view HTML.
Paragraph Format  
Line Spacing:   Use carriage (hard) returns at the end of each line.
Use blank lines to separate paragraphs.
Tabs/Indentations:   Avoid tabs and indentations whenever possible. If required, use spaces instead of tabs
Tables:   Avoid use of tables.
URL Formatting:   Please make sure the http:// is included. (Image tags “src” need to be fully qualified; Please include the full URL not the relative URL.)

Additional Information:   Many e-mail readers disable or remove the images and tags. Do not rely on script and styles in these areas. We suggest finding alternative design solutions for body style, bgcolor, and margin information.

We suggest using “inline” styles only. Do not put styles in <STYLE> or in <LINK> tags since online e-mail readers like Yahoo!, MSN/hotmail and AOL may disable the tags.

Morningstar.com cannot accept frames, iframes, or JavaScript within HTML advertising. For security reasons, most e-mail readers do not support frames.

We suggest not using layer positioning (e.g., z-indexed DIVS and LAYERS) since they are not universally supported.

Recent versions of Outlook Express and Outlook 2002/2003 will, by default, disable images. Use descriptive "alt" tags.
File Size    
Total Text:
Total HTML:
Overall HTML and Text: 		  Less than 15k
Less than 25k
Less than 40k