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Booking Holdings Inc BKNG

Morningstar Rating
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Stock XNAS Rating as of
$3,785.02 −20.37 (0.54%)
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As of Cboe BZX Real-Time Price Open
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Company Report

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Price vs Fair Value

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BKNG is trading at a 733% premium.
Price
$3,805.75
Fair Value
$6,761.00
Uncertainty
High
1-Star Price
$2,493.00
5-Star Price
$5,383.00
Economic Moat
Gymnmf
Capital Allocation
Rwrvsftr

Bulls Say, Bears Say

Bulls

Emerging markets should see strong online travel booking growth over the next 10 years, given low penetration levels and increased online usage, and Booking is well positioned.

Bears

Google's continued emphasis on placing its paid ads and metasearch platform ahead of free organic search links could place marketing cost pressure on Booking Holdings.

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News

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Trading Information

Previous Close Price
$3,805.39
Day Range
$3,783.78–3,809.69
52-Week Range
$2,456.61–3,918.00
Bid/Ask
$3,779.95 / $3,793.14
Market Cap
$128.68 Bil
Volume/Avg
803 / 283,131

Key Statistics

Price/Earnings (Normalized)
25.84
Price/Sales
6.14
Dividend Yield (Trailing)
0.23%
Dividend Yield (Forward)
0.92%
Total Yield
8.09%

Company Profile

Booking is the world’s largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
Sector
Consumer Cyclical
Industry
Travel Services
Stock Style Box
Large Growth
Total Number of Employees
23,600
Website
https://www.bookingholdings.com

Competitors

Valuation

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Metric
BKNG
ABNB
TRIP
Price/Earnings (Normalized)
 25.8431.5913.37
Price/Book Value
 —11.863.07
Price/Sales
 6.149.451.45
Price/Cash Flow
 21.7028.7912.49
Price/Earnings
BKNG
ABNB
TRIP

Financial Strength

Metric
BKNG
ABNB
TRIP
Quick Ratio
 1.201.401.64
Current Ratio
 1.281.441.69
Interest Coverage
 5.97—2.68
Quick Ratio
BKNG
ABNB
TRIP

Profitability

Metric
BKNG
ABNB
TRIP
Return on Assets (Normalized)
 22.51%28.58%7.31%
Return on Equity (Normalized)
 —85.50%23.73%
Return on Invested Capital (Normalized)
 42.97%57.72%10.93%
Return on Assets
BKNG
ABNB
TRIP
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Travel Services Industry Comparables

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Morningstar Rating for Stocks
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Economic Moat
Market Cap
ABNB
Airbnb Inc Ordinary Shares - Class AGrwdzkyjbSqvsbm$93.4 Bil
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Royal Caribbean GroupSmbbrlrQrbvd$36.3 Bil
TRPCF
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TCOM
Trip.com Group Ltd ADRYpdqhwnjcHqdmytn$33.9 Bil
CCL
Carnival CorpPppwkhbSyzbwfc$19.1 Bil
EXPE
Expedia Group IncRnsgzvwwNvrdfz$14.9 Bil
VIK
Viking Holdings Ltd—Mfzf$12.3 Bil
NCLH
Norwegian Cruise Line Holdings LtdDvxyrpqVwnfxf$7.0 Bil
TRIP
Tripadvisor IncRxmsnwzmdHcdp$2.6 Bil

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