Skip to Content

ServiceNow Inc NOW

Morningstar Rating
$758.01 −2.56 (0.34%)
View Full Chart
Unlock our analysis with Morningstar Investor

Company Report

ServiceNow: So Many Levers Left to Pull As the Company Doubles Down on Profitable Growth

We came away from wide-moat ServiceNow’s investor day incrementally more confident in the company’s long-term financial trajectory and competitive position driven by continued product innovation, proliferating use cases, an expanded target customer pool, a growing market, and efficient go-to-market execution. We think investors should be excited about the new sales order management solution, the company’s generative artificial intelligence roadmap, and the financial target update for 2026. Based on this event, we are maintaining our fair value estimate of $790 per share. We see the stock as undervalued.

Price vs Fair Value

NOW is trading at a 754% premium.
Price
$758.01
Fair Value
$778.00
Uncertainty
Medium
1-Star Price
$2,655.10
5-Star Price
$933.00
Economic Moat
Thl
Capital Allocation
Lmpwcycvws

Bulls Say, Bears Say

Bulls

ServiceNow’s superior product has led to rapid share gains and exceptional retention in the ITSM market. Now the company is using this strength to expand into other areas of ITOM.

Bears

As ServiceNow expands deeper into areas outside the core IT function, it will encounter an expanding set of competitors. Some of these will be better equipped to battle.

Is it the right time to buy, sell, or hold?
Start a free trial of Morningstar Investor to unlock exclusive ratings and continuous analyst coverage to help you decide if NOW is a good fit for your portfolio.

News

Trading Information

Previous Close Price
$760.57
Day Range
$757.42769.11
52-Week Range
$477.16815.32
Bid/Ask
$757.00 / $758.10
Market Cap
$155.68 Bil
Volume/Avg
1.1 Mil / 1.2 Mil

Key Statistics

Price/Earnings (Normalized)
64.18
Price/Sales
16.51
Dividend Yield (Trailing)
Dividend Yield (Forward)
Total Yield
0.35%

Company Profile

ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management, expanded within the IT function, and more recently directed its workflow automation logic to functional areas beyond IT, notably customer service, HR service delivery, and security operations. ServiceNow also offers an application development platform as a service.
Sector
Technology
Industry
Software - Application
Stock Style Box
Large Growth
Total Number of Employees
22,668

Competitors

Valuation

Metric
NOW
MSFT
TEAM
Price/Earnings (Normalized)
64.1836.4564.16
Price/Book Value
19.2012.3641.85
Price/Sales
16.5113.2911.30
Price/Cash Flow
41.5328.2648.30
Price/Earnings
NOW
MSFT
TEAM

Financial Strength

Metric
NOW
MSFT
TEAM
Quick Ratio
0.911.021.12
Current Ratio
1.051.221.18
Interest Coverage
38.5841.49−3.76
Quick Ratio
NOW
MSFT
TEAM

Profitability

Metric
NOW
MSFT
TEAM
Return on Assets (Normalized)
15.52%19.65%17.13%
Return on Equity (Normalized)
34.41%38.71%91.10%
Return on Invested Capital (Normalized)
23.41%28.79%33.35%
Return on Assets
NOW
MSFT
TEAM
See how this stock stacks up to its competitors with Morningstar Investor

Software - Application Industry Comparables

Ticker
Name
Morningstar Rating for Stocks
Capital Allocation
Economic Moat
Market Cap
CRM
Salesforce IncHsqpnvrPhsyl$276.1 Bil
SAP
SAP SE ADRQtxJwpwrdb$224.6 Bil
INTU
Intuit IncTrqgzwtyGzhf$177.9 Bil
UBER
Uber Technologies IncWdhrshbKbbnv$138.0 Bil
CDNS
Cadence Design Systems IncTxvtxddbxBqjsl$78.6 Bil
SHOP
Shopify Inc Registered Shs -A- Subord VtgYyypqxtzJkfjyv$74.5 Bil
WDAY
Workday Inc Class AHzhsbgsjbPdsnn$68.1 Bil
ROP
Roper Technologies IncWlwrpngvhxXbwr$55.8 Bil
SNOW
Snowflake Inc Ordinary Shares - Class AWncpmpcbvlSspqk$55.2 Bil

Sponsor Center